📝 How to Create WhatsApp Message Templates and Get Them Approved?
WhatsApp Message Templates are pre-approved messages used to initiate conversations with customers on WhatsApp Business API. These are especially useful for sending notifications like OTPs, delivery updates, appointment reminders, and promotional messages.
✍️ How to Create a Template
- Go to Meta Business Manager and navigate to “WhatsApp Manager”
- Select your business number and click on “Message Templates”
- Click “Create Template” and choose a category:
- Utility: OTPs, transaction alerts
- Authentication: Secure logins, verification codes
- Marketing: Offers, promotions, reminders
- Enter the message in English or regional language (you can add multiple language versions)
- Use variables like
{{1}},{{2}}for personalization (e.g., names, dates) - Add media (image, video, PDF) and buttons if required
- Submit for approval
✅ Template Approval Process
- Meta (Facebook) reviews each template to ensure it complies with their Business Policy
- Approval time: 5 minutes to 24 hours
- Rejected templates include a reason for rejection so you can edit and resubmit
🚫 Common Rejection Reasons
- Too promotional or spammy language (e.g., “Buy now!”, “Limited offer!”)
- Grammatical errors or placeholder mistakes (e.g., missing
{{1}}) - Inaccurate category selection (e.g., selecting “Utility” for a marketing message)
- Use of sensitive content (e.g., adult, gambling, medical, etc.)
🔧 How Muzztech Can Help
- We assist with creating high-conversion templates
- Suggest appropriate categories and languages
- Track approval status and resolve rejections quickly
Tip: Always keep your language clear, respectful, and informative. Don’t forget to include brand details or customer names via placeholders.
Need help with template writing or approval? Email us at support@muzztech.co.in