How to Create WhatsApp Message Templates and Get Them Approved?


📝 How to Create WhatsApp Message Templates and Get Them Approved?

WhatsApp Message Templates are pre-approved messages used to initiate conversations with customers on WhatsApp Business API. These are especially useful for sending notifications like OTPs, delivery updates, appointment reminders, and promotional messages.

✍️ How to Create a Template

  1. Go to Meta Business Manager and navigate to “WhatsApp Manager”
  2. Select your business number and click on “Message Templates”
  3. Click “Create Template” and choose a category:
    • Utility: OTPs, transaction alerts
    • Authentication: Secure logins, verification codes
    • Marketing: Offers, promotions, reminders
  4. Enter the message in English or regional language (you can add multiple language versions)
  5. Use variables like {{1}}, {{2}} for personalization (e.g., names, dates)
  6. Add media (image, video, PDF) and buttons if required
  7. Submit for approval

✅ Template Approval Process

  • Meta (Facebook) reviews each template to ensure it complies with their Business Policy
  • Approval time: 5 minutes to 24 hours
  • Rejected templates include a reason for rejection so you can edit and resubmit

🚫 Common Rejection Reasons

  • Too promotional or spammy language (e.g., “Buy now!”, “Limited offer!”)
  • Grammatical errors or placeholder mistakes (e.g., missing {{1}})
  • Inaccurate category selection (e.g., selecting “Utility” for a marketing message)
  • Use of sensitive content (e.g., adult, gambling, medical, etc.)

🔧 How Muzztech Can Help

  • We assist with creating high-conversion templates
  • Suggest appropriate categories and languages
  • Track approval status and resolve rejections quickly

Tip: Always keep your language clear, respectful, and informative. Don’t forget to include brand details or customer names via placeholders.

Need help with template writing or approval? Email us at support@muzztech.co.in


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