📲 How is RCS Different from SMS?
RCS (Rich Communication Services) is an evolution of traditional SMS (Short Message Service). While both are used for mobile messaging, RCS offers a more advanced and interactive experience, similar to modern chat apps like WhatsApp or iMessage.
📊 Key Differences Between RCS and SMS
| Feature | SMS | RCS |
|---|---|---|
| Message Type | Text only (160 characters) | Rich media – images, videos, carousels, buttons |
| Sender Identity | Only mobile number | Verified brand name & logo |
| Delivery Status | Delivery report (optional) | Seen, read receipts, typing indicator |
| Interactivity | None | Quick replies, buttons, forms |
| App Required | No | No – works in Android Messages app |
| Security | Minimal | End-to-end encryption (for P2P), brand verification |
💡 Which One Should Businesses Use?
While SMS still has a place for basic communication (like OTPs or alerts), RCS offers a far superior experience when it comes to branding, engagement, and conversions. If your target audience uses Android smartphones, RCS is the smarter, future-ready choice.
🚀 Muzztech’s RCS Services
We help you set up, design, and send RCS campaigns tailored for your business. From sender registration to campaign analytics, we take care of it all.
Need help getting started with RCS? Email us at support@muzztech.co.in