Bulk SMS – Overview for Indian Customers


📨 Bulk SMS – Overview for Indian Customers

Bulk SMS is one of the most widely used communication tools by Indian businesses to send important alerts, offers, OTPs, and updates directly to customers’ mobile phones. It’s fast, cost-effective, and ensures instant delivery — even to feature phones.

📌 Types of Bulk SMS

  • Transactional SMS: Sent to both DND and non-DND numbers. Used for sending OTPs, order updates, and alerts. Requires pre-approved sender ID and template.
  • Promotional SMS: Used for marketing, offers, and brand promotions. Can be sent only between 10 AM to 9 PM to non-DND numbers. Requires numeric sender ID.

✅ Why Indian Businesses Use Bulk SMS

1. Wide Reach

India has over 1.2 billion mobile users. SMS reaches every user — no internet required.

2. High Open Rate

SMS enjoys an open rate of 95%+ with most messages read within 5 minutes of delivery.

3. Regulatory Compliance

With TRAI and DLT regulations in place, businesses now have a transparent, spam-free SMS environment.

4. Easy Integration

Bulk SMS can be integrated with websites, CRMs, ERPs, and mobile apps using APIs for real-time communication.

🛠️ How to Start with Bulk SMS in India

  1. Register on DLT platform: Submit your business and sender ID for approval.
  2. Create Templates: Get message templates approved on DLT.
  3. Choose a Reliable SMS Provider: Like Muzztech Wireless Pvt Ltd for real-time delivery and support.
  4. Send SMS via Portal or API: Upload contacts and send messages instantly or via automation.

📊 Use Cases by Industry

Industry Bulk SMS Use Case
E-commerce Order updates, delivery tracking, promotions
Banks & FinTech OTP, balance alerts, EMI reminders
Healthcare Appointment reminders, test reports
Education Admission updates, exam alerts, results
Retail Sale alerts, festival offers, loyalty programs

📞 Final Thoughts

Bulk SMS remains a reliable and powerful marketing and communication tool in India. With DLT compliance and API automation, it helps businesses reach customers faster and boost engagement effortlessly.

For onboarding or demo, contact: support@muzztech.co.in


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