📨 What is the Difference Between Transactional and Promotional SMS?
When using Bulk SMS services in India, businesses must choose between Transactional SMS and Promotional SMS based on the type of content being sent. These two categories have different use cases, delivery rules, and regulations set by TRAI.
🔷 Transactional SMS
Transactional SMS are messages that provide essential information to customers. These messages can be sent 24/7 and are delivered to both DND (Do Not Disturb) and non-DND numbers.
✅ Common Use Cases
- One-Time Passwords (OTP)
- Order confirmations and shipment updates
- Account alerts (e.g., balance updates, login attempts)
- Service reminders (e.g., bill due dates, appointment reminders)
⚙️ Requirements
- Pre-approved Sender ID (alphabetic, 6 characters)
- DLT registration and template approval required
🔶 Promotional SMS
Promotional SMS are used for marketing, advertising, and brand promotions. These messages can only be sent between 10 AM to 9 PM and are delivered only to non-DND numbers.
✅ Common Use Cases
- Limited-time offers or sales promotions
- New product or service launches
- Discount codes and seasonal campaigns
- Festival greetings with offers
⚙️ Requirements
- Numeric Sender ID assigned by the SMS provider
- DLT registration and template approval required
📊 Summary Table
| Feature | Transactional SMS | Promotional SMS |
|---|---|---|
| Purpose | Information/Service | Marketing/Promotions |
| Timing | 24x7 Delivery | 10 AM to 9 PM Only |
| Delivery to DND Numbers | Yes | No |
| Sender ID Type | Alphabetic (e.g., MUZTEC) | Numeric (e.g., AX-123456) |
| DLT Approval Needed | Yes | Yes |
📞 Need Assistance?
Still unsure which SMS type is right for your business? Our team at Muzztech Wireless Pvt Ltd can help you set up your messaging strategy, register on DLT, and ensure compliance with TRAI regulations.
For support, email us at support@muzztech.co.in